Heleen provided strategic support during the annual strategy cycle, including a new style of competitor analysis.

She also performed research into how one could use behavioural economics to encourage the 'squeezed middle' to save more for retirement, which was published to much acclaim.

"Keep on Nudging - Making the most of auto-enrolment"

An interim position for 5.5 months, which included delivering the UK's financial plan on a tight timetable, helping the company prioritise its spend.

An interim position for 4 months, leading a transformation programme for cost allocations to the revenue earning divisions.

Feasibility studies into two business extending possible new ventures, including pricing strategy and bottom up cost modelling.